Bench/

Bench, which is one of the top leading local brands that originated in the Philippines, started as a small store for men’s shirts. And nowadays, they tend to offer wide varieties of products like undergarments, food, shoes, perfume, etc. Unlike before, they now cater both men and women consumers as it is sliced through demographical division -- age, gender, socio-economic status, etc. They also expanded its merchandise to United States, Middle East and China. And they even established a salon for men and women here in the Philippines too, which is named as Bench Fix Salon.

Their products are affordable for people from lower-middle and upper-middle classes. They also offer premium quality products at reasonable prices. They give you the assurance that your money is of the worth and that patronizing their brand is substantial.

I asked someone from Baguio about Bench and this was her statement: “The Bench company offers a diversity of products ranging from everyday clothing to undergarments, shoes and accessories. However, it seems to have very scarce ads and very low market share, as in it makes little effort positioning its name in the market to beat its competitors with branding, share of mind and share of heart.” And because of this, it made me think whether Bench only focuses in Metro Manila and other highly developed cities in the Philippines. I guess Bench needs to widen the range and scope of their target market in order to reach out to those other cities in our country and be popular nationwide and even worldwide in the near future.